INNIO Group receives Red Dot Design Award in three categories
The INNIO Group impressed with its new brand image at the world-famous Red Dot Design Award 2023 and was honored with first place in three separate categories: Corporate Design & Identity, Corporate Film & Animation, and Corporate Website. The awards were presented in November 2023 at a gala at Konzerthaus Berlin. Both the INNIO Group and its creative agency MetaDesign were represented at the event by three employees.
“Moving energy forward” is the guiding principle of the INNIO Group, which has brought the Jenbacher, Waukesha, and myPlant brands together under one umbrella since 2018. Comprehensive, innovative, and forward-looking rebranding has succeeded in the visualization of the globally successful company’s mission as a driving force in the energy transition. MetaDesign, an agency specializing in creative brand consulting and a subsidiary of the Publicis Groupe Germany, is responsible for the new brand image. The innovative and forward-looking new brand image for the INNIO Group impressed the jury at the globally recognized design awards in the three categories of Corporate Design & Identity, Corporate Film & Animation, and Corporate Website.
The award is a testament to the passion poured in by the INNIO and MetaDesign team, translating our ethos of ‘Moving Energy Forward’ into an identity and design that resonates with our customers and makes them feel part of the movement towards change.
Design for a greener energy future
The award-winning rebranding includes the entire image, both in print and online. As a result, a strong and consistent brand identity was created across all global communication channels to meet the needs of INNIO Group’s customers. With its green energy solutions and services, the INNIO Group empowers industries and communities to make sustainable energy work today. This aspiration also is reflected in the new brand design: Breathing and forward movement are visualized through interactive contact points. The colors of the design – shades of green, white, and gray – are intentionally kept simple for a clear recognition factor.
Celebratory Red Dot Gala in Berlin
The fact that the comprehensive brand strategy impressed not only the customers of the INNIO Group but also an international jury of experts was celebrated at the Red Dot Gala at Konzerthaus Berlin with guests from around 30 countries. The Red Dot Design Award is one of the most prestigious design competitions in the world. With about 20,000 submissions every year, the award has established itself as a quality seal for outstanding design quality. In 2023, 43 experts from 20 countries determined the winners of the coveted awards.
We are delighted to have been honored in not one but three categories for our redesign of the INNIO Group's brand image. This proves that we have achieved our shared goal of successfully implementing our message across all channels.